GLMV Business Roundtable
The GLMV Business Roundtable provides an opportunity for business professionals to discuss their marketing challenges and successes with other GLMV members and Chamber staff, share ideas for creative business initiatives, gain valuable nuggets and insight.
Speaker: Andy Lausch, Senior Director, Insights, CDW
Social Media: Bruce Himmelblau, Blue Sky Video Production
Andy Lausch is Senior Director of Insights at CDW, a leading provider of information technology solutions to business, government, education and healthcare organizations. He is responsible for the strategic direction and implementation of CDW’s market research, competitive intelligence, and customer insights generation capabilities.
Lausch joined the company in 1998 as an account manager and quickly ascended the ranks, holding several senior management positions within the company’s sales, strategy and marketing functions.
Lausch previously oversaw CDW’s marketing analytics and data sciences function, as well the company’s marketing efforts focused on enterprise technology solutions. Prior to joining CDW’s strategy and marketing division he spent his previous 15 years with CDW in sales.
In his prior sales roles, Lausch served the needs of CDW’s customers across all the industries they focus on, with his executive roles in sales focused primarily on serving public sector customers: Lausch was Vice President of CDW’s Higher Education business unit as well as their Federal Government business unit. He also led CDW’s State and Local Government division, as well as CDW’s “Sales Academy” where he created and developed the company’s public sector onboarding and sales training program.
Prior to his 21-years at CDW, Lausch worked in the public sector providing a range of mental health services to children and adolescents at risk of hospitalization resulting from severe emotional disturbance and persistent mental illness. He also spent time working for a nationally-recognized leader in the treatment of abused and neglected children. In this work, Lausch helped provide opportunities for youth (primarily from Chicago’s south and west sides) to continue their education and make positive contributions to society as productive citizens.
Lausch has a bachelor’s degree in psychology from the University of Illinois at Urbana/Champaign and an MBA from Northwestern University’s Kellogg School of Management.