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PR Council Lake County
Date and Time
Thursday May 2, 2024
8:45 am - 10 am
Location
Join Zoom Meeting
https://us06web.zoom.us/j/89397128439?pwd=ybj7kpLq8fSkHbQFQc4aafkyx3ux1d.1
Meeting ID: 893 9712 8439
Passcode: 226317Fees/Admission
FREE
PR Council Lake CountyDescription
PR Council of Lake County
May Meeting
8:45 am - 10 am Thursday, May 2
Using Research for Marketing and Public Relations
Join us Thursday, May 2, for our next PR Council of Lake County meeting!
Learn what role research plays in public relations and marketing. What is research? What does it cost? What is qualitative vs quantitative? How can you use it to explore user experience and needs?
Our presenter will be Sandra Bauman, Ph.D., founder and principal of Bauman Research & Consulting, LLC. Dr. Bauman has designed and managed hundreds of studies for corporate and non-profit clients in the areas of corporate image and brand positioning, strategic marketing, new product development and innovation, and customer satisfaction and loyalty. She has expertise in myriad quantitative and qualitative methodologies and pioneered hybrid approaches that accelerate insight gathering. She is a trained and experienced focus group moderator and facilitator for brainstorming, ideation and strategic planning sessions with executives that help companies put insight into action with data-driven decision making.
Her work has spanned all types of audiences, from teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives. Dr. Bauman has testified before Congress about public opinion toward privacy issues.
Sandra grew up in the Chicago suburbs and began her career as a reporter and editor for several major metropolitan daily newspapers. She completed her B.A. in journalism at Drake University, and her M.S.J. at Northwestern University. She holds a Ph.D. in communication research from Northwestern University.
If you have any specific questions you would like Sandra to address, please email Melissa at melissa_hollander@rlapd.org prior to the meeting and she will pass the request along to Sandra.
Join Zoom Meeting
https://us06web.zoom.us/j/89397128439?pwd=ybj7kpLq8fSkHbQFQc4aafkyx3ux1d.1
Meeting ID: 893 9712 8439
Passcode: 226317Tell a Friend